Al Salam Bank-Bahrain Underscores the Importance of Customer Experience


Al Salam Bank-Bahrain, one of the pioneering Shari’a-compliant banks in the Kingdom, recently signed a Memorandum of Understanding (MoU) with The Bahrain Institute of Banking and Finance (BIBF) to conduct a specialized training program entitled “Retail Banking Academy” for the employees of the Bank that will include 6 months of comprehensive courses delivered by international instructors covering topics related to various functions such as customer service, salesmanship,  handling complaints with supreme care, staff leadership and management. The program will further develop the Bank’s human capital skills, knowledge and service quality with a prime focus on enhancing customer’s banking experience.

Present at the signing ceremony held at the Bank’s headquarter office in the Bahrain World Trade Center were Mr. Anwar Murad - Deputy Group CEO of Banking at Al Salam Bank-Bahrain, Dr. Ahmed Al Shaikh – Director of the BIBF along with senior officials from both institutions.

On this occasion, Mr. Anwar Murad – Deputy Group CEO of Banking at Al Salam Bank-Bahrain said:

“We are pleased to cooperate with the BIBF to provide the necessary training and development programs that forms a significant part of our strategy in bolstering our human capital caliber. Customer care is one of the utmost factors of Al Salam Bank’s success and this is in line with our commitment to continuously enhance our customer’s experience that complements our diverse selection of unique Shari’a-compliant products and services. The program will include a series of training courses, workshops as well as CMI advanced professional qualification level which is specifically designed to further boost our employee’s performance with the ultimate goal of meeting our valued clients banking needs.

Mr. Anwar Murad further added, we would also like to extend our sincere appreciation to Tamkeen’s continued support to such program initiatives that ultimately results in generating value added career progression opportunities and economic development in the Kingdom.”

On his part, Dr. Ahmed Al Shaikh - Director at the BIBF said: “We are delighted to closely work with Al Salam Bank by providing a tailored training program that is in line with the Bank’s human capital development strategy. At the BIBF, we always encourage such initiatives by organizations like Al Salam Bank that emphasize the importance of developing their day to day banking activities for customers and by stimulating employees on how to apply the best customer framework practices.”